There
is always a lot written on the topic of social media, but I like to
highlight things that make sense and are easy and cheap to implement.
Social media happens to be one of the least expensive tools you have,
and easy enough to test different ideas.
One
of the groups that I am a member of on LinkedIn.com is called "Small
Biz Nation" and they sent out a question to the group. "What is your
small business doing with social media?"
There
were quite a few answers, but one company posted a really great idea
and I think it is a good one to try. It basically costs nothing except
the man-power to keep track of it. Here is their posting so I can give
them credit for the idea:
"We
run a career management and resume development consultation firm. We
have found that social media is a great way to locate and retain
customers. We just got started on Twitter, but our Facebook page does
well. I offer a 10% discount off of initial services to anyone signing
up for my tweets or “liking” my Facebook page. If we can get on their
like/friend list we are more likely to stay connected with them
throughout their careers. Also, we post to online blogs and forums. We
are starting to use LinkedIn to find customers too. (By joining relevant
groups and seeking individuals who may need our services.) Our website,
www.ompcg.com, has a direct link to our twitter, Facebook, and
LinkedIn. The links appear right on the first page so our customers
cannot miss them!" posted by Victoria Kidd
How
are you using social media? Have you figured out the best plan for your
business? Leave me a comment, I like learning about new ways to use it.
You
can also contact us and we can give you a free evaluation of how best
to get started, or how to keep up with your social media promotions.
